What the SBA says about Programmable LED Signs
Posted on January 23, 2012 by admin
According to the SBA, small businesses that employed programmable LED signs enjoyed increases in sales
from fifteen to over one-hunded and fifty percent. Aside from generating a phenomenal return on a modest
investment, LED signs cost very little when compared to more traditional forms of advertising. The average
cost for 1000 impressions (views), using an LED sign, is roughly 1/10th of the cost when compared directly
to advertising on radio, Television, or even print media like newspapers or magazines.
When compared apples-to-apples, no other type of advertising is as cost-effective as an outdoor scrolling
message LED sign:
Television Advertising – On average, the cost is $6 per 1000 impressions.
Radio – From $4.50 to $5.50 for 1000 impressions.
Newspapers -$7 to $8 per 1000 impressions
Outdoor Scrolling LED display – $1 or less for 1000 impressions.
|To see more of the report visit the SBA website.